Augmented Reality (AR for short) augments your view of the real world by adding digital content to it.

At it’s simplest level, AR applications use a camera-equipped mobile device (such as a tablet, smartphone or slate-PC) to project information or objects into real-world scenes.

This provides information on-top of what you see with the naked eye.


AR is used extensively in the entertainment industry, with some notable examples below…

Pokemon Go

An entertainment app that creates ‘pokemon’ creatures in real world environments and allows the user to ‘catch’ them.

Google Glasses

Identifies media items (such as books, movies, CDs and posters) and provides additional information about them.


It’s this second example from Google that is most attractive for the commercial and industrial markets. AR provides the ability to make people more aware of the world around them – without needing to take any actions. This is what makes AR such an interesting fit for industrial and commercial applications.

Several companies are also creating head-mounted displays of various kinds for hands-free AR, although most of these solutions are currently quite expensive.