How Analytics Works
To create an analytic, you create a funnel.
In other analytic packages, these are also known as graphs. However, ARDIs funnels are very slightly different in how they operate.
A funnel is made up of three distinct elements…
* A Source,
* One or more Filters, and
* One or more Sinks
A Source brings new data into your analytic funnel.
A Filter manipulates, changes or in some cases blocks your data.
A Sink stores or transmits your data, and is the end of the Funnel.